Get Leads
On Time
Or Your Money Back
Guaranteed Results
Just cover the ad spend
Goals & Objectives
I see business owners all the time set multiple goals and wonder why their campaigns get no results.
Here’s the thing- your platform is almost too good at giving you exactly what you want, so choosing the right objective will make or break your campaign.
To achieve your goal, we’ll examine your sales funnels and create a strategy to send reinforcement to where they are needed most.
Creating An Offer So Good People Feel Stupid Saying No
Then we’ll take a look at your competition. We will look at what ads are they running, what is working for them and what isn’t. We’ll also look at your demographics, USP and other metrics so we cut through the competition and create an offer so good people will feel stupid saying no.
Strategy and Planning
The last step of the planning process is finding your audience. Bald men don't buy shampoo- so why spend your advertising dollars on them?
The last part in our plan of attack is finding the right people to target in this process. We use multiple techniques for finding the ideal audience, and you can scroll to read more about that.
Issuing a Guarantee
Once we finish the research and have objectives in mind you'll be issued a guarantee. If you don't receive the (1) amount of leads promised (2) within the timeframe agreed upon you'll receive the whole retainer back. To make sure the campaign is successful for both of us, you can scroll to read in detail about the guarantee.
Building Your Lead Machine
Now that we are all on board, I'll create optimized ad creatives, including targeted copy and visuals. Those are each targeting a specific portion of your audience and present a message tailored just at them that stops them in their tracks and gets them to interact with your ad.
Launch
Once you approve of the messaging and visuals, your ad goes live. You don’t need to monitor or check up on the ads- just watch the results roll in. We do all of that in the background.
Monitor
Last, but not least: if you’re ever told that this is where the job ends- run. Everything we did so far was just the beginning. The real work is about analyzing the results after about 4 weeks, and seeing what worked better. Then we move move more ad spend towards the ads that performed the best to give you an even better ROI
Guaranteed results
Every Campaign's Double Guarantee
For simplicity, let’s take an example:
You hire me to run a campaign for your construction business. After completing market research we agree that you’ll receive 10 leads within 30 days.
You agree to pay me a $1500 retainer and $1500 in ad spend (total investment of $3000).
Now, let’s assume you didn’t get at least 10 leads in 30 days. From there you can get:
- Get a full refund of the retainer ($1500)
- Roll the retainer ($1500) into additional ad spend- which will result in more leads.
In both cases, you:
- Won’t be able to get the ad spend back.
- Have generated some leads.
Free Bonuses
included with each campaign to guarantee results
In a nutshell: A warm audience is made of the people who already interacted with your business.
They have either:
- Visited your website.
- Interacted with your ads
- Interacted with your organic (i.e. non-paid) social media posts.
- Active subscribers on your email list.
- Current leads in your funnel
What that means for you: They are the best return on investment you’ll ever get, and a campaign is incomplete without them.
Think about them as the low hanging fruit- they already know who you are and have interacted with your business before.
In a nutshell: A lookalike audience is a new group of people that shares behaviors and interests with your most successful group of people- your customers.
In simple words: It’s our way of saying: “This is what has been working for us, so let’s do more of it”
The benefit to you: A lookalike audience allows you to get more customers with less money.
In a nutshell: Geotargeting allows us to target prospects by their geographic location.
Who is it for: This is ideal for brick and mortar locations (for example, hair saloon or restaurant) or for service based business (like appliance repair or home improvement)
In a nutshell: Retargeting is an elegant way to stay on the top of your prospect’s mind until they make a purchase.
Why is it used? Retargeting allows us to build momentum that leads to purchase overtime.
The benefit to you: Retargeting speeds up the process and allows us to convert prospects faster.
In a nutshell: Interest based targeting allows to get more results with less money.
Why? Because people who have shown interest in a category online are more likely to become your customers.
For Example: Imagine you’re selling sports equipment. Interest-based targeting allows you to show your ads specifically to people who have shown interest in sports-related topics online, like following sports pages, searching for fitness tips, or liking posts about workouts. Instead of showing your ads to everyone, you can focus on those who are more likely to be interested in what you offer.
Bidding optimization helps us get more with less. By using AI-powered tools we are able to optimize the cost to show an ad to potential prospects and drive the cost of advertising in a downward trend.
Reviews
TB&R Filter Supply
From the initial consultation to the final execution of the campaign, Mr. Sontze exhibited a level of professionalism that exceeded my expectations.
His communication throughout the process was impeccable – he kept me updated every step of the way, providing regular reports and insights into the campaign's performance. And when it came time to make adjustments or optimizations, he was proactive and efficient, always ensuring that we stayed on track to meet our objectives.
NYC Pizza Co.
I'm happy I hired Shy because he made the entire process incredibly smooth and stress-free for me. Despite my tech-phobia, they patiently walked me through every step, explaining the ins and outs of the campaign in a way that even I could understand.
What truly impressed me was the level of customization and attention to detail that went into the campaign. He took the time to understand the restaurant's menu, our customers and what we needed to get out of them.
We hired him to get us catering clients and set up tasting appointments. He has delivered on his promises and I highly recommend him.
MSC Custom Builders
You don't need to know any fancy jargon- in the first meeting you just talk about the what you're trying to do and he asks you questions about your process, how far you can travel and other basic things. Then I sent him pictures of our work.
Couple days later you get an email with what the ad will look like, you reply ok and that's it. Then you get an email every time a new quote request comes in.
The process is very easy and we recommend Shy.
A Short & Sweet Case Study
The following results are from a beach restaurant in San Diego that opened in October of 2020.
As you may recall- this is peak covid. Beaches are closed, takeout only, and this touristy new restaurant has to make it work with the local community.
The Ad Copy
The restaurant had opened just a month before- so I had to use a stock photo of the internet to run the ad.
The Result
| Ad Spend | Clicks | CTR | Conversion | ROAS |
|---|---|---|---|---|
| 71.21 | 177 | 6.08% | 5.08% | x19 |
But Wait- There's More
A year went by and we re-ran the campaign again. But this time, we had real images and a restaurant that is known in the neighborhood.
The Copy
Second Year Ad Copy
Armed with good visuals and targeted audiences from next year- I was ready. The result?
Ad Performance
Second Ad Result
A total on 55 (!) sales for a collective total of $6332.15
| Ad Spend | Clicks | CTR | Conversion | ROAS |
|---|---|---|---|---|
| 60.89 | 239 | 10.05% | 23.01% | X104 |
